ACCU-CHEK ROMANIA

Client: Roche Diabetes Care

Campaign period: 2013 - present

The brief

 

Roche Diabetes Care Romania is one the biggest producer of diabetes management medical devices.

They wanted to grow and develop their top brand, Accu-Chek, through tailored digital marketing techniques.

They also wanted to become top-of-mind brand for people with diabetes in Romania.

 

Deliverables

  • Social media strategy and creative

  • Content development: graphic, video, animation

  • Social advertising

  • Social campaigns and experiences

  • Google Ads

 

The challenge

 

It is challenging to communicate and engage with end customers the highly regulated pharmaceutical industry. 

The nature of the industry (diabetes) means communication and ad placement on social promotions can be challenging. We ensured campaigns comply with brand and platform regulations, whilst delivering relevant traffic and creating awareness for the brand. 

 

Our approach

 

We have implemented a multi-channel digital marketing strategy, which has not only increased awareness, but transformed Accu-Chek Romania into no. 1 diabetes brand in the online environment.

Our tactics included delivering inspiring yet medical approved info to help people with diabetes cope with their everyday struggle, while positioning Accu-Chek as the number one diabetes authority in Romania.

This allowed us to connect with out target audience through multiple touchpoints, creating a meaningful user flow and experience.

 

The results

 

On Facebook, we created the biggest diabetes community in Romania, with multiple benefits for the end user.

Our content ranks first in multiple diabetes related searches.

Positioned Accu-Chek into the number one online authority regarding diabetes information.

Significant growth in brand awareness and reach.

Significant growth in brand loyalty.

 

Youtube channel with more than1 million views

© 2020 by Digitescu.Agency

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