AN ACTIVE LIFESTYLE
Client: Roche Diabetes Care
Campaign period: spring 2019
A big part of our work with “Life with diabetes” community is about educating and inspiring people with diabetes to make healthy choices, everyday.
One of the most important pillars of a healthy lifestyle is physical activity and getting people to move more.
Social media strategy and creative
Content development: graphic, video, animation
Social campaigns and experiences
Going beyond rising awareness for a healthy lifestyle and find a way to actually get people to move more.
We created a one week online challenge to get people to move more.
We though that a Facebook event accessible to everyone would be the perfect medium to get the people to attend the challange.
All they had to do was commit to attending the Facebook event and they would gain access to the daily challenges posted in the event discussion tab.
Our target audience was extremely receptive to the challenge.
More than 2000 people attended the event and engaged with our daily challenges.
Influencers took on the challenge and participated.
26% increase in page likes
23% increase in post engagement
37% increase in website traffic
62% increase in traffic for the young 25-34