CHALLENGE ACCEPTED:

AN ACTIVE LIFESTYLE

Client: Roche Diabetes Care

Campaign period: spring 2019

The brief


A big part of our work with “Life with diabetes” community is about educating and inspiring people with diabetes to make healthy choices, everyday.

One of the most important pillars of a healthy lifestyle is physical activity and getting people to move more.

Deliverables

  • Social media strategy and creative

  • Content development: graphic, video, animation

  • Social advertising

  • Social campaigns and experiences

 

The challenge

 

Going beyond rising awareness for a healthy lifestyle and find a way to actually get people to move more.

 

Our approach

 

We created a one week online challenge to get people to move more.

We though that a Facebook event accessible to everyone would be the perfect medium to get the people to attend the challange.

All they had to do was commit to attending the Facebook event and they would gain access to the daily challenges posted in the event discussion tab.

 

The results

Our target audience was extremely receptive to the challenge.

More than 2000 people attended the event and engaged with our daily challenges.

Influencers took on the challenge and participated.

26% increase in page likes

23% increase in post engagement

37% increase in website traffic

62% increase in traffic for the young 25-34

© 2020 by Digitescu.Agency

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