Client: Clinica Guanter
Campaign period: 2019-2020
Clinica Guanter is a highly appreciated clinic in Valencia, Spain.
They wanted to step up their social media game and create some buzz over their brand and services, with a final objective of lead generation.
Graphic and video
Tone of voice development
Social media strategy and creative
Social media advertising
The dental healthcare, especially aesthetic dentistry, is a highly competitive market. Pack that with a tight local business budget and you are left with a limited list of approaches.
Given the high competition and the limited budget our client put at our disposal, we decided to go with a minimal, clean cut creative that would get the brand out of category and make our ads pop.
We also knew that our target audience would appreciate and embrace this kind of fresh approach over the traditional ever smiling models with perfect teeth and face symmetry.
Strong increase in brand awareness and discovery - very good engagement rate and interaction.
The client reported 40% increase in sales and lead generation.
We successfully checked all the campaign objectives.