Client: Roche Diabetes Care

Campaign period: nov. 2016 - present

The brief


Roche Diabetes Care Romania, a top diabetes management solutions producer, wanted to create and grow an unbranded diabetes community, a neutral space to offer valuable information to diabetes patients and show their support for the diabetes community in Romania.



  • Social media strategy and creative

  • Content development: graphic, video, animation

  • Social advertising

  • Social campaigns and experiences

  • Google Adwords


The challenge


It is challenging to communicate and engage with end customers the highly regulated pharmaceutical industry. 

The medical nature of the industry (diabetes) means communication and ad placement on social promotions can be challenging. We ensured campaigns comply with brand and platform regulations, whilst delivering relevant traffic and creating awareness for the brand. 


Our approach


We have implemented a multi-channel digital marketing strategy to address the pain points of the diabetes community in Romania and offer them sustainable solutions, while positioning life with diabetes in a positive light.

Our approach was to demonstrate that life with diabetes is just a normal life, with a few extra healthy habits.

The ecosystem:






The results

Every day, we empower thousands of people to see their life with diabetes as an opportunity to gain healthier habits. 

Life with Diabetes is the go-to online information source for people with diabetes in Romania.

Life with Diabetes is the go-to online diabetes community in Romania.

We have passed the 1 million visits threshold on life with diabetes website within the first year since launching.

Life with Diabetes digital ecosystem covers the main 3 social media networks in Romania: Facebook, Instagram and Youtube, consisting in biggest unbranded diabetes community in Romania.

Life with Diabetes Facebook Community is in the top 5% of all healthcare communities in Romania according to