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Why Video Marketing is the Future of Pharma Marketing

Updated: May 3

If you haven’t started with video marketing yet, 2020 is the year you should start and here are some reasons why video should be the medium of choice for your pharma marketing strategy.

1. Video is the most efficient medium you can use:


  • 51% of marketers say video is the content format with the highest ROI

  • Viewers retain 95% of the message when viewing video

  • Physicians spend 88% more time on website with video

  • For 97% of businesses, explainer videos help their customers understand their product

  • The average web user spends 40 minutes per day on mobile viewing videos

2. HCP’s are more likely to engage with video than other form of content:


  • physicians spend at least 3 hours a week consuming video – a figure which will only increase in the future. 

  • 81% of physicians watch educational medical videos online in 2018

  • 66% of physicians use video to stay on top of latest clinical information.


3. Explainer videos are a great way to help customers understand your product.


4. SEO - Having a video on your page increases your chances of showing up on first page of Google results by 53%


Physicians and patients love videos, but there’s some more good news – Google loves them too. So much so, that having a video on your website makes a huge difference in whether it will show up on Google results for a given keyword. Imagine being able to rank first for a given therapeutic area in a specific market – it’s much easier if there’s video on the page you’re promoting.


BONUS: make the most of your strategy with this GUIDE to Pharma Digital Marketing 2020


Are you ready to make the leap and use video for your pharma marketing efforts? You don’t have to struggle to use video for marketing purposes. At Digitescu, we can make all your video marketing dreams come true. Find out more about our video marketing services HERE.







Sources:

https://www.slideshare.net/rhalper/pharma-halper-mobile8

https://www.elsevier.com/connect/infographic-modern-physicians-go-mobile

https://i.pinimg.com/736x/d0/fa/e9/d0fae9ed0ec65cbe1f857fac393e3aa8.jpg

https://www.panopto.com/blog/how-todays-healthcare-providers-are-using-video/

https://www.prnewswire.com/news-releases/poor-pharma-digital-marketing-damages-credibility-with-physicians-manhattan-research-study-finds-300457453.html

#videomarketing #pharmamarketing

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