VIDEO CONTENT STRATEGY WITH SALT AND PEPPER

Brand: Life with Diabetes

Campaign period: spring - summer 2020

The brief

A quick traffic analysis shows that diabetes recipes or food related content are the biggest audience for the Life With Diabetes community. So we pitched the team a set of 20 Tasty-like video recipes, diabetes-friendly, delicious and easy to prepare at home. The moment couldn't be better, since we started rolling them at the peak of the Coronavirus lockdown, when people stay home and are hungry for great content with awesome applicability.

Deliverables

  • Video recipes different social media sizes and and variated into different content formats: photos, articles

  • Video content strategy and multi-channel implementation

  • Social advertising

The results

After the first month (first 4 recipes rolled out).

 

Month over month results

Youtube

498% increase in Youtube channel subscribers

Instagram

36% growth in followers growth rate

52% reach growth

46% impressions growth

24% clicks to website growth

Facebook

40% organic growth in page likes

34% growth in organic discovery - Facebook page views

125% growth in organic post reach

106% growth in post engagement 

281% growth in video views
 

Website

12% increase in new users from social media

3.2% drop in bounce rate

35% increase in traffic from social media on 18-24 age segment

23% increase in traffic from social media on 35-44 age segment

© 2020 by Digitescu.Agency

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